SF Green Clean Website

Sf Green Clean is a San Francisco dry cleaner with a forward-thinking approach to the environmental impact of their industry. Their website needed to represent their values while feeling unique and modern.

A fresh, clean look.

It would have been easy to lean into using the color green, but that’s hardly unique. Every competing eco-friendly cleaner uses saturated, bright green imagery.

To create a clean, modern feel I chose desaturated lavender and grays to reference San Francisco’s fog. This would complement, but not compete with any images of nature.

The target audience was wealthy tech workers and established professionals. This clientele typically prefers an upscale casual look to traditional workwear. I chose images that reflected an affluent, yet relatable lifestyle.