Web Design • Marcos Hardman

Marcos Hardman is an independent healthcare consultant in Northern California. He works on behalf of patients to negotiate benefits and interpret test results.

Site Design

When discussing his logo and design elements, we gravitated toward imagery from redwood trees. Greens and warm browns promote strength and healing. Cross-sections of tree rings were chosen as a recurring motif to add texture. They were always incorporated in light or bright colors for a modern twist.

Mr. Hardman saw a dramatic uptick in interest soon after launching his site. While his aging clientele still prefers to use phone calls to schedule, many found his number online instead of a personal referral. His online scheduling portal gained traction immediately. Now, clients could book through his site, and he could streamline his workflow and sync calendars more easily on the back end.

Examples from the site- the Home and Services pages