Logo Design & Branding Acuity Benefits Consulting

Branding

Ray wanted to pivot to a modern, tech-driven look as he pivoted his business to be webinar-focused.

Logo Redesign

The majority of Acuity’s target audience is military veterans. We wanted the logo to give a nod to the symbolism of the armed forces without overtaking the design.

The negative space of the “A” forms a subtle star shape, and an angle, indicating the sharp, targeted services that Acuity BenefitConsulting has to offer.

Website Goals

Ray wanted to increase organic traffic and brand awareness, make it easy to schedule a consultation, and sign up for any upcoming webinars or in-person events.

By designing the site with the user experience in mind, we made it easy for Veterans to sign up for their consultation call, upcoming webinars, and any in-person events.