Cyber Safety Education Email Campaign • SF Fire Credit Union

Financial Education and Digital Marketing

Outreach isn’t always about a product. Improving user experience means being proactive instead of reactive. SF Fire CU ran a series of educational e-mails to help combat misinformation around digital security.

About the Project

Scammers stay scamming. Online safety covers a range of topics including fraudulent schemes on peer-to-peer money platforms, identity theft, social engineering, and ways to stay ahead of bad actors.

Since the material was so text-heavy and technical, we divided it up with icons to make it read more like an infographic. Additionally, fitting text into columns allows it to be read more easily while taking up less visual space.