20th St Block Party Event Graphics• SF Fire Credit Union
SF Fire Credit Union attended the NoisePop music block party in 2021. They ran a Polaroid “photobooth,” engaged the crowd with a prize wheel, and leveraged a raffle to capture data.
Block Party Art
They wanted to break away from a standard corporate look. I used the SF Fire brand colors in a 1970s-inspired rainbow graphic interspersed with San Francisco landmarks.
The graphic to the right was printed on a 4ft x7ft retractable banner and used as the backdrop for a promotional photo booth.
Branded Swag
The graphics from the backdrop were broken out into individual branded stickers for the event. These were extremely popular with guests.
Lead Generation
Since this was a block party, we knew our audience wouldn’t want to carry bulky handouts or fliers. Tickets were printed at business card size to fit in a pocket or wallet. They had a CTA for membership on the back. The raffle signup form provided valuable lead data capture.
