20th St Block Party Booth Graphics • SF Fire Credit Union
SF Fire Credit Union attended the NoisePop music block party in 2021. They ran a Polaroid “photobooth,” engaged the crowd with a prize wheel, and leveraged a raffle to capture data.
Block Party Art
They wanted to break away from a standard corporate look. I used the SF Fire brand colors in a 1970s-inspired rainbow graphic interspersed with San Francisco landmarks. This was used as the backdrop for the photo booth.
Branded Swag
The location graphics from the backdrop were each made into a sticker to unite the branding for the event. These were extremely popular. Multiple prospects returned throughout the day to collect the set.
Lead Generation
Since this was a block party, our audience wouldn’t want to carry bulky handouts or fliers. Tickets were printed at business card size to fit in a wallet. They had a CTA for membership on the back. The raffle signup form provided valuable lead data capture.
