Mailer Campaign• Internal Systems Upgrade

Infographic Mailers

As part of a massive shift to a new data management system, SF Fire Credit Union needed to prepare members for upcoming changes to what they would see on their statements.

About the Project

To maximize the use case, these were directly mailed to all members several weeks ahead of the event. They included an infographic detailing the change in account numbers, and a checklist with dates, events, and notable calls to action. Followup slips were sent as a secondary step in the pipeline to maximize user interface.